What we do, and how.
Hourly, by project, or on retainer.
Research & strategy
01 — Research
Quantitative surveys, syndicated data, segmentation studies, and brand trackers.
Qualitative focus groups, UX testing, in-depth interviews, and ethnography.
02 — Strategy
Brand & identity, campaign, communication, positioning, and go-to-market strategy.
03 — Personas
Audience modeling, demographics, psychographics, behaviors, and journeys.
04 — Ideomotion™
Behavioral economics meets cognitive behavioral science in our proprietary process for changing or creating behavior.
Ideomotion™
Ideas are for thinking. Thinking is for doing.
Behavio(u)r
How many people do you want to do what, and by when do you want them to do it? Are we creating a new behavior, or changing an existing one?
Perception
What perception does our audience have currently? What perception do they need to have in order to do what we want them to do?
Idea
What idea will create the perception? All brands are ideas, not all ideas are brands. A brand is not a logo or an ad campaign. Those are just experiences of an idea.
Experience
What experiences do our audience need to have to form the perception? A brand is the sum of its experiences—all the ways people experience an idea determine how effectively those experiences work together to communicate the idea they represent.