What we’re thinking about at the moment

It’s more seance than science

Anthony Kondeati Anthony Kondeati

Why Do Strategy Independently?

Where can leaders go to find the best way to achieve their goals when agency strategists have become salespeople first and foremost, and their employees are incentivized to support the HiPPO on any given subject?

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Anthony Kondeati Anthony Kondeati

Virtual Influencers in Gaming

Creating a virtual influencer to reach a generation defined by the virtual version of themselves is a natural next-step for an industry that uses streamers to sell digital characters and experiences so regularly.

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Anthony Kondeati Anthony Kondeati

Why Gamers Game

There are many “gamers,” but only five main motivations for gaming.

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