What we’re thinking about at the moment
It’s more seance than science
Why Do Strategy Independently?
Where can leaders go to find the best way to achieve their goals when agency strategists have become salespeople first and foremost, and their employees are incentivized to support the HiPPO on any given subject?
Virtual Influencers in Gaming
Creating a virtual influencer to reach a generation defined by the virtual version of themselves is a natural next-step for an industry that uses streamers to sell digital characters and experiences so regularly.
The opportunity for brand marketing in gaming right now.
The big-picture opportunity gaming studios, publishers, and hardware manufacturers are missing to brand the significance of gaming in a future created by COVID-19.